The 4 dating bases

felex130   04-Jan-2018 19:07   Комментариев к записи The 4 dating bases 5

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The division of a market into different homogeneous s of consumers is known as market segmentation.

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Rather than offer the same marketing mix to vastly different customers, market segmentation makes it possible for firms to tailor the marketing mix for specific target , thus better satisfying customer needs.

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Not all elements of the marketing mix are necessarily changed from one segment to the next.

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For example, in some cases only the promotional campans would differ.


The 4 dating bases:

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