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The division of a market into different homogeneous s of consumers is known as market segmentation.
Base mathematics - Simple English
Rather than offer the same marketing mix to vastly different customers, market segmentation makes it possible for firms to tailor the marketing mix for specific target , thus better satisfying customer needs.
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Not all elements of the marketing mix are necessarily changed from one segment to the next.
Do guys still believe in the 3rd date rule. Free Dating, Singles.
For example, in some cases only the promotional campans would differ.
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