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A Chinese Take on the Baseball Metaphor for Sex and Dating.
A market segment should be: A market can be segmented by various bases, and industrial are segmented somewhat differently from consumer , as described below.
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A basis for segmentation is a factor that varies among s within a market, but that is consistent within s.
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One can identify four primary bases on which to segment a consumer market: The optimal bases on which to segment the market depend on the particular situation and are determined by marketing research, market trends, and managerial judgment.
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While many of the consumer market segmentation bases can be applied to businesses and organizations, the different nature of business often leads to segmentation on the following bases: The identified market segments are summarized by profiles, often given a descriptive name.
The 4 dating bases:
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